Tuan Bui

Brand & Product Designer
Hanoi, Vietnam

About

With 15 years of visual design and concept experience and 10 years in risk assurance and business consulting, I am deeply passionate about creating transformative software products that have the power to revolutionize how people live, work, and engage with the world around them.
For me, software design is not just a mere job or a chosen career path; it serves as a creative outlet through which I can bring my ideas to life. The process of designing and constructing software is a harmonious blend of challenge and reward. It necessitates a profound comprehension of user requirements and the ability to translate those needs into sleek, instinctive interfaces and workflows. It’s a delicate equilibrium between logic and intuition, between being analytical and emotional. Moreover, it involves a perpetual journey of learning and experimentation, as emerging technologies and techniques continuously unfold and evolve.
However, what truly fuels my passion for software development is the potential for significant impact. With the right software product, entire industries can be transformed, conventional business models can be disrupted, and individuals and communities can be empowered in ways that were once unimaginable.
Whether I’m building a global platform that connects people worldwide, creating a tool that simplifies intricate tasks, or developing a system that automates and optimizes business processes, the possibilities are boundless. It is this sense of endless possibility that continues to keep me enthusiastic and fully engaged in this ever-evolving field.

Contact

Zalo/Signal

Work Experience

2022 – Present

UI/UX Leader

BlueOcean Technology @ EQuest Education Group
As the Senior Leader of UI/UX at Equest Education Group, I have been responsible for overseeing the design and development of web and mobile applications catering to K-12 students and teachers. Our portfolio includes a range of innovative solutions such as Learning Management Systems (LMS), Learning Content Management Systems (LCMS), Testing Platforms, Test Prep tools, and blockchain based credentialing systems. By leading a talented team, I have successfully delivered exceptional design solutions that enhance the learning experience for our users.
2019 – 2022

Creative Partner

TabiMP/Tabimusha Vietnam
I have had the privilege of leading a high-performing team that consistently delivered exceptional design and consulting services to a diverse range of clients. Together, we spearheaded impactful initiatives that left a lasting impression. Our expertise encompassed managing digital advertising campaigns, crafting captivating web designs, executing effective brand marketing strategies, and creating visually stunning print materials.
2017 – 2019

Leader of Digital Experience

Le Ngoc Theatre (Sân khấu Lệ Ngọc)
I led a transformative journey that enhanced our online presence, boosted brand awareness, and drove substantial sales growth. Achieving sold-out shows for six successful seasons, we engaged audiences through strategic marketing initiatives and digital channels, translating into tangible business results.
During international tours in Italy, France, Monaco, Korea, China, Singapore, and Thailand, I ensured our shows resonated with diverse audiences. We prioritized creating a friendly and inclusive environment, overcoming language barriers with enhanced interpretation services. Tailoring performances to different cultures, we captivated audiences worldwide, leaving a lasting impression.
Working closely with the Producer and Director, I refined the show’s aesthetics and linguistic nuances to align with modern and younger audience preferences. Introducing captivating visual elements, including meticulously designed printed media and interactive stage effects, we seamlessly blended technology and artistry, creating an immersive experience for our target demographic.
I skillfully managed relationships with external vendors, ensuring flawless execution and adherence to high standards. Actively contributing to marketing meetings, I provided valuable input to develop effective strategies. Additionally, I diligently attended to on-site duties, guaranteeing flawless operations and delivering exceptional guest experiences.
2013 – 2016

Senior Consultant, IT Risk & Assurance

E&Y Vietnam
As part of my role, I conducted extensive IT audits for a diverse portfolio of 72 clients across Vietnam and Laos. Notable organizations included Standard Chartered Vietnam, Honda Vietnam, Techcombank, Vietcombank, Agribank, Bank for Investment and Development of Vietnam, TPBank, VPBank, Vinpearl Hospitality, InterContinental Hanoi, Sheraton Hanoi, and Vinmec International Hospital, among others. These audits encompassed both interim and year-end assessments, enabling me to identify risks at the enterprise and process levels. I proactively proposed effective controls to mitigate these risks, ensuring the security and stability of their IT systems.
In addition to my consulting role, I conducted thorough AS-IS assessments and developing Business User Requirements for prominent organizations such as Vingroup, Techcombank, Vietcombank Security, and Bao Viet Security. By gaining a deep understanding of their existing systems and processes, I was able to identify areas for improvement and streamline their finance and accounting consolidation modules. This collaborative effort resulted in optimized operations and increased effectiveness for these esteemed clients.
Furthermore, I took an active role in developing and delivering training materials, assessments, and evaluations. I conducted internal training sessions, providing guidance, coaching, and career-path mentoring to staff members. By nurturing their professional development, I empowered the team to excel and achieve their full potential.

Education

2006 – 2010

Bachelor of Commerce and International Business

Carleton University | Ottawa, Canada
Featured Course Works: Enterprise Architecture, Business Finance, Strategic Management, International Expansion and Operations. Supply Chain Management, Technology Project Management, Business Ethics.
2011

Canadian Securities Courses

Canada Securities Institute | Ottawa, Canada
Licensed trader – authorized to work in the financial service industry and stock exchanges in Canada.